Thursday, June 13, 3 – 8 pm
— Please note that Thursday, June 13, is during the main conference. —
The FOCUS Group and select ACCS leaders will lead four workshops designed to provide a general understanding of relational fundraising and then begin the practical application of these principles and practices in participating schools.
Key Principles of Fundraising
Fundraising is not about the latest technology or tactics – it’s all about relationships and developing lifelong partnerships who are excited about investing in your mission! Learn the time-tested principles behind a more sustainable – and more satisfying – approach to raising all the money your school needs to fulfill its mission.
The Taking Donors Seriously® Framework
Whether you are working to raise a $50,000 annual fund or $5 million for new buildings, the framework is the same. Learn the five key elements of a more relational, strategic approach to fundraising: Case, Leadership, Prospects, Strategy and Plan.
Deep Dive: Prospects
The 80/20 rule applies even to fundraising – so why handle every donor the same way? Learn how to develop, segment and prioritize your prospect list, assign a “target high” and a “target low” to each donor, and determine the appropriate cultivation strategy for each one.
Deep Dive: Leadership
You don’t have to do it alone! There are many valuable roles that volunteers can play in your school’s fundraising effort. We’ll go into more depth on each of those key roles, and discuss how to recruit your own team of volunteer leaders.
Bonus: The Case for Support
The FOCUS Group will provide participants access to our e-learning videos on how to develop and use a Case for Support, and provide a 1:1 follow-up call with a consultant to review a draft Case.
Ame Eldredge, Partner and Senior Consultant, first discovered a talent for training and development during her fifteen-year career with Young Life, serving in several roles including Area Director, Regional Trainer and assisting in National Staff Training events. As a Regional Trainer, she helped field staff in Florida become proficient in fundraising, building support teams, financial management and donor relations.
In addition to Young Life she has significant and varied experience in the nonprofit sector. Having served on staff with several organizations serving such populations as youth in crisis, the homeless and the uninsured, she brings an intimate knowledge of management and advancement matters in this arena. She currently serves on the board of Global Teams International.
Ame graduated from Flagler College in St. Augustine, Florida with a B.A. in Philosophy and Religion and has done graduate work through Fuller Seminary. Ame and her husband, Mark reside in Jacksonville, Florida.
Zach Gurick, Consultant, developed extensive fundraising and executive coaching expertise through 15 years in his former role as an Executive Director for a large non-profit ministry. He excels in recruiting and establishing strong teams, training and developing staff, engaging high-capacity donors, and leading towards a significant vision. He is passionate about strategic and professional development, and helping people and organizations flourish.
Zach utilized the Taking Donors Seriously® methodology on a daily basis for 15 years, and has taught dozens of ministry and nonprofit leaders how to implement this framework. Zach earned a B.S. from Coastal Carolina University in Biology and Chemistry before pursuing graduate studies at Fuller Theological Seminary. He currently lives in Naples, Florida with his wife, Blair and their three children.
The FOCUS Group is a fundraising consulting firm serving Christian nonprofits around the US and internationally. In recent years, it has served Geneva School of Boerne (TX), Veritas School (Richmond, VA), Geneva School of Manhattan (NY), Paideia Academy (Knoxville, TN), Cedar Tree Classical Christian School (Ridgefield, WA), and the ACCS itself.